Services & Capabilites
Mailing and Data Services
How can you get your direct mail up to speed? Manage your mailing lists? Track responses more accurately? Navigate new postal requirements? Find these answers—and more—here, in our Mailing and Data Services section.
Cut Costs, Save Time with DigiLink's Full-Service Mailing Capability
Full-Service Mailing Facility
Whatever your mailing needs-first-class, pre-sorted, or bulk discounts-DigiLink does it all, efficiently and cost effectively. As a complete mailing facility, DigiLink leads the way in implementing the latest postal innovations, such as Intelligent Barcoding and shape-based pricing. Our technology lets us imprint addresses, stamp, and tab up to 30,000 pieces per hour in a single pass, decreasing your costs and speeding your mail on its way-all with a print quality no one can surpass. And our data analysis can help you target your mailings more accurately and track responses more precisely, letting you gauge the effectiveness of direct-mail projects.
Target Your Mailings-and Track Responses-with Greater Precision
Data Analysis
As part of DigiLink's complete mailing and data analysis services, we can help manage your mailing lists, target your direct-mail promotions more precisely, and analyze responses to gauge a campaign's effectiveness. We can slice your demographic data any way you choose. For instance, do you need to reach all females in a particular age range in a certain geographic area? Our sophisticated software can target them, and only them-and track their responses, too.
Make Smudged Addresses a Thing of the Past
Kodak Versamark
Printing mail pieces with old-fashioned water-based inks can lead to smudged addresses, which undermine the impact of your designs and can result in delivery delays or even failures. But DigiLink's high-tech Kodak Versamark printer uses ultraviolet-cured inks to eliminate smudged addresses and get mail to recipients quickly and surely. And that's not all. Ultraviolet-cured inks allow us to print on coated stock, plastic cards, packaging, or almost anything. You simply can't find crisper, more readable print quality anywhere.
PURLs
Strategically Utilize Personal URLs
Personal and Effective
The only thing more important than a personal connection with marketing targets is an understanding of how those connections maintain their effectiveness from one campaign to the next. DigiLink’s new Integrated Mail Marketing program does just that—tracking recipient responses to direct-mail programs.
Produced on any of DigiLink’s digital or offset presses, this program helps you strategically utilize personal URL (PURL) information from your recipients, enhancing the effectiveness of your next campaign.
Not only do we provide a single reference point for your e-mail, web-based and print-based marketing programs, we fully automate and streamline the tracking process to enhance your future relationships with PURLs.
Integrated Mail Marketing establishes and maintains solid communication efforts—whether print or digital—ensures up-to-the-minute results tracking and provides clear and concise information you need to launch your next effective direct-mail effort.
Visit our demonstration page at demo.digilinkdirect.com (using “demo” for the user name and password), which illustrates how your recipients will enter their PURLs into the browser and illustrate real-time tracking and reporting of client responses.
Time and Data
Integrated Mail Marketing captures and processes the data you need to determine solutions that best fit your customized marketing plans and programs. Our data collection efforts save you time, allowing you to focus on marketing results.
Time-saving data support includes:
• Information Capture
• Focused Data Analysis
• Survey Implementation and Analysis
• Recipient E-mail Address Verification
• Custom Support for Personal Marketing Plans and Programs
We’ve Got Your Back
From basic to advanced, we meet your reporting needs by fully understanding your efforts, approach and expectations from the beginning of the process and follow through to make your next campaign successful.
We close the loop for your personal marketing program by not only capturing information and analyzing data, but by providing clear, focused and concise back-end reports that allow you to shape your future marketing efforts. Our integration efforts allow our data to fit your favored data reporting and reviewing formats. We also work closely with most any office data applications, e-mail and website systems to process and analyze the comprehensive data you need to best design and implement your next effective campaign.