Integrated Marketing Services

PURLs

Strategically Utilize Personal URLs

Personal and Effective
The only thing more important than a personal connection with marketing targets is an understanding of how those connections maintain their effectiveness from one campaign to the next. DigiLink’s new Integrated Mail Marketing program does just that—tracking recipient responses to direct-mail programs.

Produced on any of DigiLink’s digital or offset presses, this program helps you strategically utilize
personal URL (PURL) information from your recipients, enhancing the effectiveness of your next campaign.

Not only do we provide a single reference point for your e-mail, web-based and print-based
marketing programs, we fully automate and streamline the tracking process to enhance
your future relationships with PURLs.

Integrated Mail Marketing establishes and maintains solid communication efforts—whether print or digital—ensures up-to-the-minute results tracking and provides clear and concise information you
need to launch your next effective direct-mail effort.

Time and Data
Integrated Mail Marketing captures and processes the data you need to determine solutions that best fit your customized marketing plans and programs. Our data collection efforts save you time, allowing you to focus on marketing results.
Time-saving data support includes:
• Information Capture
• Focused Data Analysis
• Survey Implementation and Analysis
• Recipient E-mail Address Verification
• Custom Support for Personal Marketing Plans and Programs

We’ve Got Your Back
From basic to advanced, we meet your reporting needs by fully understanding your efforts, approach and expectations from the beginning of the process and follow through to make your next campaign successful.

We close the loop for your personal marketing program by not only capturing information and analyzing data, but by providing clear, focused and concise back-end reports that allow you to shape your future marketing efforts. Our integration efforts allow our data to fit your favored data reporting and reviewing formats. We also work closely with most any office data applications, e-mail and website systems to process and analyze the comprehensive data you need to best design and implement your next effective campaign.