MARKETING IDEAS

VARIABLE DATA

(Personalized Print Marketing)

Specifically tailor your copy, images and colors to appeal to customers and better engage readers. Any document with text or images driven from a database is “variable data printing” (VDP). Vary text, photos, designs, offers, colors and more.

With VDP you have the ability to use what you know about your recipients to craft a message that is personalized and unique. Many businesses, organizations and schools have increase ROI and response rates with VDP.

  • Insert names
  • Personalize copy, colors and images
  • Each piece is different, based on variables: EX: customer’s characteristics, past purchases, gender, income.. 
  • Personal, timely, and persuasive
  • Insert photos, directions, contact information
  • Vary your merchandising mix corresponding to demographics, psychographics and purchase behavior.

In today's marketing world, consumers are paying less attention to broadcast messages. They want to know that companies are producing marketing communications tailored specifically to them. If they aren't, recipients will simply tune them out and throw them away.

Businesses that send print materials to prospective clients have found success using variable data printing, which is a printing technique that enables brands to produce materials with specialized information. This could include specific names, marketing messages, photographs and merchandise, depending on the needs of companies' marketing campaigns.

Variable data printing enables brands to reach consumers with messages made for them, which has been proven to boost return on investment and response rates in print marketing initiatives. Companies can cut through generic messages with their own highly personalized ones and make customers feel more appreciated with variable data printing.

PURLs

Using variable-data printing is an important way to improve your direct mail responses, but integrating personalized urls into a variable direct mail campaign can boost response rates up to FOUR TIMES more than traditional response channels.

BENEFITS OF A PURL

Capture detailed demographics on interested visitors Create a list of warm leads from a broad range of potential customers Provide highly relevant and personal content in real time 
Produce follow up communications immediately and automatically Track results from different campaigns and lists, Create a marketing database with in-depth customer information

HOW CAN YOU USE A PURL?

  • Recruiting – students, personnel 
  • Gathering qualified sales leads and instantly notifying your sales team using email responses 
  • Surveys and or customer feedback 
  • Opt-in marketing for newsletters, programs 
    RSVPs, Tradeshows and Event Registration 

SOLUTIONS THAT WORK

From basic to advanced, we meet your reporting needs by fully understanding your efforts, approach and expectations from the beginning of the process and follow through to make your next campaign successful.

We close the loop for your personal marketing program by not only capturing information and analyzing data, but by providing clear, focused and concise back-end reports that allow you to shape your future marketing efforts. Our integration efforts allow our data to fit your favored data reporting and reviewing formats. We also work closely with most any office data applications, e-mail and website systems to process and analyze the comprehensive data you need to best design and implement your next effective campaign.

QR CODES

You can easily integrate QR Codes into your printed projects. Discuss using a QR code on you next project by simply contacting one of our experienced sales reps.

WHAT ARE QR CODES EXACTLY?

A QR Code is two-dimensional barcode, which can be read by QR scanners, mobile phones with a camera, and smart phones. The code is a symbol comprised of black pixels arranged in a square pattern on a white background. The information encoded can be text, URL, or other data.

Another useful feature of QR Codes is they need not be scanned from one particular angle. QR Codes support Omni-directional high-speed reading. QR Code scanners and scanning apps are capable of determining the correct way to decode the content within the QR Code due to the three positioning squares that are located in the corners of the symbol. Multiple QR Codes can also be combined into one large symbol. Likewise, one QR Code symbol can also be divided into 16 separate symbols.

USES

QR Codes may appear in magazines, on brochures, business cards, or on just about any printed material. Users with a camera phone equipped with the appropriate reader application can scan and decode the image of the QR Code. This act of linking from physical world objects is known as hard linking.

The Android operating system supports the use of QR codes by including a native barcode scanner app. The Android browser supports URI redirects, which allow QR Codes to send metadata to existing applications on the device. The Apple iOS on iPhone does not natively support reading and interpretation of QR Codes, but free apps are available on iTunes that enable the code reader and metadata browser redirect functionality. Recently, QR Codes have become more commonplace for marketing applications and have been integrated into both conventional and interactive marketing campaigns. QR codes have been deployed on billboards, point-of-sale displays, event tracking, trade-show marketing, direct mail campaigns, email marketing, and couponing